Belasitsa - The Mountain of the Active People

Project code:CB006.1.22.081
Project call:CB006.1
Priority axis / Specific objective:2.2 Raising the competitiveness of the CBC region’s tourist offer
Type of project:Soft
Project duration in months:15
Project final contract amount:116312.00 €
Project EU co-financing rate:85.00 %
Project start date:17.10.2016
Project end date:16.01.2018
Project intervention field:092 Protection, development and promotion of public tourism assets
Project summary:

Тhe main goal of the project is to increase the popularity of Belasitsa as a tourist destination, as well as to increase the competitiveness of tourist offers in the cross-border region. Five main tourist products / events are realized on the territory of both countries: Belasitsa Active Weekend (consisting of three trail running, one mountain bike and promotional side events); Bike Tour Belasitsa; Belasitsa Bike for children; elaboration of 2 thematic bike trails. Additionally there are elaborated 3 joint leaflets, 5 promotional video clips and 1 short film. The achieved results of the project are: created sustainable alternative tourist products / events, demonstrating the potential in the cross-border area of Belasitsa and the opportunities for alternative active tourism; improved image of Belasitsa in the cross-border region; increased competitiveness of tourist offers in the cross-border region, as well as established numerous personal and professional contacts between the participants in the initiatives (bikers, trail runners and visitors from the two countries).

 

Project website:

www.active-belasitsa.com

Partners

Leading partner
Assosiation Mountaineering and Ecology Club Edelvajs
South-east region
PP2
Association Club for extreme sports and mountaineering Bela Extreme
Blagoevgrad