Raising the competitiveness of regional tourism by supporting the development of rural and cultural tourism in the cross-border area of Bulgaria and Macedonia (RURAL REVIVAL)

Project code:CB006.1.22.020
Project call:CB006.1
Priority axis / Specific objective:2.2 Raising the competitiveness of the CBC region’s tourist offer
Type of project:Soft
Project duration in months:15
Project final contract amount:116373.30 €
Project EU co-financing rate:85.00 %
Project start date:17.10.2016
Project end date:16.01.2018
Project intervention field:094 Protection, development and promotion of public cultural and heritage assets
Project summary:

The project aims to improve  the competitiveness of the regional tourism by developing various integrated products and the implementation of networking activities and events to supporting the development of the rural and cultural tourism in the CB area.
Other outcomes resulting from the implementation of the diverse work programme of the project include: - Developed various innovative and web-based tools to promote the cultural heritage and the sustainable tourism potential of the CB area; - Fostered experience and know-how exchange between tourism operators and stakeholders of the CB area of both countries for sustainable utilization and advertising of the non-material cultural heritage as well as the rural tourism potentials of the common border region; - Established a solid foundation (resources and information) to build upon when developing new tourism products promoting the sustainable utilization of the cultural heritage of the region; - Developed and promoted innovative tool to improve quality of the provided tourist offer in the CB region by enhancing the client / provider relations and improving the quality of the provided tourist service based on real client feedback; - Developed and promoted a single online resource of endangered of desolation authentic settlements, traditions and customs of the CB area; - Analyzed and promoted the material and non-material cultural heritage of the region in order to boost the tourism potential and attractiveness of the CB area.


Leading partner
Association Center for development and promotion PROMO IDEA - Strumica, Macedonia
South-east region
Association Savremie