Promotion of rural and mountain tourism through the use of ICT, ISO consultations and Incentive travel method between Bulgaria and the former Yugoslav Republic of Macedonia

This project overall objective is to propose an innovative way of boosting the tourists' flows between regions by promoting the cross-border cooperation between people ( employers, employees) and institutions (tourist actors, attractions, local authorities). The Incentive travel methods and programs are a new way of exploiting untapped potentials of the cross-border region and will intensify the cross-border tourism movement.
The main activities that this project incorporates are: ISO Consultations for 12 tourist actors, the Incentive travel research - is a business travel that is designed to motivate or trigger action, as a reward for these actions from employees or business partners, trilingual book will be printed and disseminated in all municipalities of the selected area presenting the Incentive travel method as a tool to enhance the economic appeal of the cross border region, webpage of the project will be attached to the already existing website of project FRESH.AIR and will be updated properly during the project's implementation.
Project Results Increased competitiveness for the tourist actors after being consulted on integration of ISO standards(12 organizations); increased cross-border movement of people and exchange of good and services in the area after the Incentive travel research and dissemination of its results; publishment and dissemination of tourist bulletin (4 editions) in favor of the incentive travel packages and vouchers to promote the cross border movement.