Online marketing - an opportunity to increase competitiveness

The main objective of the project is to improve the competitiveness of regional business through IT development, e-marketing and e-commerce.
Project activities mainly include: capacity building - selecting participants and conducting serial of trainings for working with online e-commerce platform, capacity building sequence through 5 Training modules for marketing and successful marketing on the Internet, conducting a three-day practical seminar on "Online trades - a new opportunity to increase the competitiveness of small enterprises in the CBC region" in Kyustendil and Kumanovo, presentation of the established online e-commerce platform in front of two regional business forums or trade fairs.
The results of the project - an e-commerce platform in three languages ​​in sphere of the crafts, agricultural production and micro-enterprises, a series of trainings and training modules and an advertising and information campaign will impact for the target groups, namely potential buyers, Internet users, young people who are interested in entrepreneurship, small businesses, craftsmen and farmers, including people with disabilities and people from minority groups.

The project ended successfully on 13.10.2020

Online e-commerce platform:

https://crafts-bulgaria.com/