Building international competitiveness of the textile companies in the cross border region MK-BG
Project code: | CB006.1.31.146 |
Project call: | CB006.1 |
Priority axis / Specific objective: | 3.1 Improving the competitiveness of regional businesses |
Type of project: | Soft |
Project duration in months: | 15 |
Project final contract amount: | 97424.43 € |
Project EU co-financing rate: | 85.00 % |
Project start date: | 17.10.2016 |
Project end date: | 16.01.2018 |
Project intervention field: | 066 Advanced support services for SMEs and groups of SMEs (including management, marketing and design services) |
Project summary: | The main aim the project is to improve the image of the textile industry sector and to increase competitiveness of local producers that will create preconditions for sustainable development of the cross-border region. The project will influence the local communities regarding industry perception and improve industry image by raising awareness towards usage of regional brands and products. The project will try to build strong partnerships and develop high quality supply chains based on trust and common understanding. Additional project benefit is the contribution to the economic development by increasing company competitiveness on international markets add values on their products. Working meetings and workshops will be organized in order to define the vision of the textile industry in the region, develop positioning strategy and communication plan that will get local governments, business and community from the region to by in and further participate in the economical strengthening of the region and its competitiveness. By using the service design approach, the project will do proper planning, organizing companies and develops good communication components among supply chain stakeholders that will improve its image, emphasize the quality of the products and the interaction between the production companies and the community.
Project website: |
PartnersLeading partner Textile Trade Assossiation- Textile cluster East region PP2 Textile and Clothes Branch Organization Kyustendil | |